"When different designers arrive in different locations, cities, with different historical and cultural backgrounds, and different people's lifestyles, the designs that emerge should be distinct. So, originality exists and is not dead. There are many original elements in the “Testbed 2” that you won't find elsewhere, but they are very sensory, highly personalized, and rooted in the historical context of the printing factory. Many designs have stories related to printing behind them, presented and told in a more contemporary and subtle manner. So, the second thing is that originality is essential."